For KinderCare, we didn't want to simply create a package highlighting their approach to childcare. Instead, we wanted to make a more intimate piece. We carefully considered the client's priority value propositions, but as a new mom myself - I felt that nothing mattered as much as the ability to trust that my child was in an environment filled with love and empathy. With that, we got clear on our intent to place loving care at the center of the piece. We told the story through the perspective of a working mom and her real, human experience while also highlighting KinderCare's infant care values. Fun fact: the home scenes were shot at my Portland home.

My Role: Producer

Production Company: Revery

ECD: Garret Stenson

Head of Production: Dan Gorczyca

Director: Zen Freese

Video: Jordan Kelley

Editor: Molly Preston